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Forest America’s Social Media Presence and Impact Growing Rapidly
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Forest America’s Social Media Presence and Impact Growing Rapidly

 

Forest America is the Forest Landowner Association’s online and social media effort to take the message of the role that working forests play in maintaining forest acreage to a broader audience. In March a daily campaign was launched with a particular focus on increasing the number of total followers on Twitter, a popular social media site, thereby increasing the overall reach of Forest America’s message. When the initiative was begun @ForestAmerica had 248 followers generating around 500 impressions per month. Today, @ForestAmerica has nearly 900 followers and engages in conversations about forestry, working forests and the environmental services forests provide on a nearly daily basis.

July Statistics -  In July @ForestAmerica posted 104 tweets generating over 35,000 individual impressions while gaining 96 new followers. @ForestAmerica is on pace to reach the 1000 follower mark by September.

Other forest and forestry related Twitter accounts:

Organization                                                Twitter Account               Followers

National Alliance of Forest Owners              @nafoalliance                     1499

American Forest & Paper Association        @ForestandPaper                  2252     

Weyerhauser                                               @Weyerhauser                     3002

Dovetail Partners                                        @dovetailinc                         1662

 

 


 

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