Dear FLA Members:
Remember as a child when you had to do your chores or perhaps eat your Brussels sprouts before you could go play? Yes, I know, some of you probably snuck the Brussels sprouts under the table or pushed the dirt and dirty clothes under the rug, but most learned a needed lesson. It was tough, but after the task was complete, freedom, fun, and football (for boys and tom-boys) were waiting on the other side. The latter part of 2011 was kind of like that at FLA. A focused vision, a detailed work plan that achieved the vision and a budget that matched the work plan all had to be developed and put in place. We didn’t sweep anything under the rug, but instead confronted the facts and made the decisions and did the work needed to be effective going forward. Going into 2012, the planning is completed and now we get to go out and play, so to speak. and what a team we have to play with — excitement and expectations are high as we move into the New Year of 2012 at FLA.
This year, our CEO Scott Jones will lead us in implementing a detailed plan surrounded by key players Vice-President Steve Rountree, Communications Specialist Melinda Gable, and Office Manager Susan Johnson. Katelin Baker, a recent University of Alabama graduate, has also joined the team to work mainly on membership recruitment and retention. The team’s focus will be as follows:
- Expand from strictly lobbying to executing a government relations strategy where we monitor, anticipate, prioritize, educate, and affect change.
- Create well-established relationships with key federal agency decision makers, members of Congress and their staff.
- Better inform, educate, and activate all private forest landowners, thus increasing Fla’s value as a membership organization.
- Fully harness landowner constituency political muscle, enabling the Fla to be a recognized leader in protecting and promoting private forest landowners private property rights.
- Become a respected and trusted source for input on legislation and policy related to private forest issues.
- Act as a resource to Congressional offices for facts and figures on private forests.
- Focus only on issues that are relevant to the success of the private forest landowner.
- Empower membership so that YoU can advocate on your own behalf.
- And maintain and enhance partnerships with allied organizations.
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VOLUME 71 • ISSUE 3
PUBLISHER - SCOTT P JONES
EDITOR - EDDIE LEE RIDER
SENIOR STAFF WRITER - PETE WILLIAMS
DESIGN DIRECTOR - TIM ROBINSON
CLAIRE PAYNE, CHAIRMAN- ASHVILLE, NC
BRAD DETHERO - FLORENCE, AL
JOHN HEARNSBERGER - HOT SPRINGS, AR
MARY JEANNE PACKER - WATKINS GLEN, NY
HAYES BROWN - BIRMINGHAM, AL
MELINDA GABLE - C2IT STRATEGIES
DEREK DOUGHETRY - ATHENS, GA
JOE HOPKINS - FOLKSTON, GA
IMMEDIATE PAST PRESIDENT
MARY CLAPP - EL DORADO, AR
REGIONAL VICE PRESIDENTS
ROBERT CROSBY - MANDEVILLE, LA
TROY HARRIS - CUMMING, GA
KIRK RODGERS - FALLS CHURCH, VA
SCOTT ROWLAND - MAGNOLIA, AR
EARL SMITH - GREENSBORO, GA
HENRY DARDEN - CENTERVILLE, MS
INFORMATION & EDUCATION CHAIR
JOHN HEARNSBERGER - HOT SPRINGS, AR
ROBERT OLSZEWSKI - ATLANTA, GA
CHIEF EXECUTIVE OFFICER
SCOTT P. JONES - ATLANTA, GA
VICE PRESIDENT-STEVE ROUNTREE
DIRECTOR OF ADMINSTRATION - SUSAN JOHNSON
MEMBERSHIP COORDINATOR - KATELIN BAKER
Private forest landowners protect America’s natural resources. The Forest Landowners Association (FLA) protects private forest landowners. since 1941, FLA has provided its members, who own and operate more than 40 million acres of forestland in 48 states, with education, information, and national grassroots advocacy, which enables them to sustain their forestlands across generations. FLA’s outreach on behalf of private forest landowners nationwide enhances their forestland management practices and stewardship, and provides peace of mind that they have an advocate working to bring them richly deserved compensation for their work that safeguards America’s forestlands.